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Pharma Commercial and SFE Summit, MENA


Suggested Attendees

Expected attendees are Members of Board, Vice Presidents, Directors, Head and Senior Managers from the pharma industry involved in: • Sales • Sales Effectiveness • Marketing • Key Account Management • Customer Experience • Human Resources • Business Unit Managers • CRM • Training and Development • Product Management • Market Access • Regional Sales


Today’s fast changing and developing environment is forcing pharmaceutical companies to keep up-to-date with the latest trends, in order to maintain a competitive position.
The MENA region consisting of approximately 22 countries constitutes just 2% of global pharmaceutical sales. However due to the ever increasing population in this area the demand for pharmaceutical products is constantly growing.
The diversity of economic conditions and business practices in each country reflects not only on the regulatory conditions for the pharmaceutical company, but also on patient access to medicine, healthcare costs and limitations to resources. Additionally, while some of the countries satisfy most of its drug consumption via local manufacturers, others are covering pharmaceutical consumption mostly through import.
The MENA region as an emerging market is attracting the largest multi-national pharmaceutical companies, whose representatives will, alongside local manufacturers, share their knowledge and visions on how to boost the regional pharma industry.

This 3 day interactive forum will provide you with valuable insights into the MENA pharmaceutical market and will reveal the newest sales technique models, examine the best ways to implement effective commercial strategies, teach how to customize the sales tactics into local conditions and also provide a comparison of sales activities in the MENA region versus global markets.

However, sales effectiveness and commercial excellence are not the only topics to be discussed. Human resources plays a very important role in this forum because effective sales training is the best way to succeed. What is the value of sales talent and the best employee retention strategy? How to increase motivation in the MENA sales culture and develop effective rewards?

The new trend of Sales Force Automation requires an effective IT strategy. We are living in the digital world, so the latest innovations and integration of the modern technologies, as well as an effective e-management and e-marketing strategy are the best ways to develop excellent sales performance.

The Pharma Commercial and SFE Summit, MENA, is a one of a kind discussion where you can get all the answers from leading industry experts from both the local and international pharmaceutical institutions. Come and discover all the powerful opportunities and strategies that will create a positive change in your worklife and make sure you are not left behind.

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Ad Reference ID: 9605476fac65f891

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