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INMA Mobile Strategies

  • Abbreviation: INMA
  • Conference Type: Conference
  • Start Date: 10/03/2016
  • Online Registration: http://atnd.it/45437-2
  • Conference URL: http://atnd.it/45437-0
  • Hotel Venue: Microsoft Headquarters
  • Street: 16071 Northeast 36th Way
  • City: Redmond
  • State: Washington
  • Country: United States
  • Zip/Postal Code: 98052
  • Contact Email: eric.hutchins@inma.org
  • Contact Name: Eric Hutchins
  • Listed: February 9, 2016 10:10 am
  • Expires: This ad has expired
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Speakers: Hear from Bleacher Report, LinkedIn, Quartz, The New York Times, McClatchy, Storyful, Videolicious, Google, the WSJ, Microsoft (of course), Gatehouse Media and others.

Topics include: mobile trends and where the industry will be in 6 months, trends in mobile where news media can capitalize, How to make mobile central to your transformation, distributed content, ad-blocking, accelerated mobile pages, best practices in mobile video, advertising (native, programmatic and audience), mobile web vs. mobile apps. Other discussions include: what mobile-first looks like from content and business perspectives, best in class digital, best in class Europe, best in Class North America, new product development and design thinking, developing a publishing strategy, millennial culture and mobile, battle of the millennial sexes, user experiences with new technology, how to bridge news with millennials, monetization, evaluating relationships with snapchat, Google, Facebook, Vine, Apple…, app development.

Who should Attend? News Media companies of course, digital, mobile, audience, content, strategy, sales executives. CIO, CDO. CMO, COO, CEO, CTO, publishers, editors, general managers, VP’s.
March 11 2015 Tour of Microsoft and briefing from their executive team and x.news. We plan to visit the Garage (innovation/startup Lab), the Cyber Crimes lab and the visitor’s center- (a museum with all sorts of nerd stuff).
Speakers include:
Cory Bergman, Co-Founder and General Manager, Breaking News

Georg Burtscher, Managing Director, Russmedia Digital

Stacie Chan, Media Outreach Manager,
Google News

Rachel Derkits-Gelman, User Experience Research Lead, The New York Times

Lutz Finger, Director of Analytics, Linkedin

David Ho, Executive Mobile Editor, The WSJ

Mandy Jenkins, Director of News, Storyful

Mia Mabanta, Director of Revenue and Marketing Products, Quartz

Chris Nguyen, VP of Product, Bleacher Report

Matt Singer, CEO, Videolicious

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Ad Reference ID: 26556acb43e1943d

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