Description

This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on:

Lead Acquistion: Finding the Right Prospects

Data Intelligence for Targeting

Lead Nurturing: Driving Customers on the Right Path to Conversion

Moving the Needle to Conversion: Turning Leads Into Customers

Data-Driven Marketing: How Makino Americas Built a Powerful Lead Generation Database

Making the Most of the Inbox – Using Email to Drive Engagement and Relationships

Breaking Down Silos for Synergy at All Points in the Marketing Organization

Designing Interactive Content for Lead Generation

Mind the Gap—Building a Better Sales/ Marketing Relationship for Better Results

Lead Gen Tech Trends—What’s New and What You Need to Know

The Digital Landscape – Maximizing Your Online Lead Gen Potential

Camera Ready – Creating Engagement and Personality With Video

Buyer Personas – It’s Who You Know That Matters

The Social Experience: What’s Hot in B2B

New Trends in Website Optimization for Lead Gen

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